Mayfair wrote:C'mon you guys! You are splitting hairs because you like bands and hate advertising and big corporations. If it was an ad for something you LIKED (ie Coles microphones, Hot Doug's, pornography) and it borrowed imagery from a Nike or Coke ad, you would probably think it was funny and say things to yourself like "You go Girl!" and the like. You know you would.
I disagree.
There's a few different things about this that are objectionable.
- Consent - Nike did not ask for permission to rip off Dischord. If Hot Dougs used the cover of Goat as an ad to sell hot dogs and the Jesus Lizard was unhappy about this use, it would still be wrong. They would be forcing an association that the artist did not give consent to and was clearly unhappy about.
- Power - There's a difference between a small independent business and a major company like Nike. They are both entities that operate inside capitalism. But Hot Dougs or Electrical Audio or Hydra Head Records use financial gain as a means to an end. In this respect, they are all different from Nike in three ways -
1. Nike's primary mission is to provide the most favorable investment return to its shareholders
2. Nike engages in business practices that are unethical and significant enough in impact to fuck up people's lives
3. Nike's size means it carries considerable political weight
- Aesthetics/Politics - It's fucking gross to see Nike pimping a willfully countercultural band like Minor Threat. Minor Threat made music fueled by an anger at social injustice and a hope for change. That meant something important to the band and their audience. Nike's attempt to co-opt this says - "Those things aren't important, just the typeface and the guy sitting on the steps and the scary sound coming out of the speakers." It would be funny if it weren't so gross.
The worst part of all this - I remember whiny ex-hippies on the news bitching about the use of the song "Revolution" on a Nike ad about 20 years ago. I thought - what a bunch of whiny ex-hippies. Now I know: I was wrong.
= Justin